“The face of the beauty industry hides an ugly truth”
“Beauty should not be a game of Russian roulette”
"Beauty like fashion has trends, but safe beauty will endure"
"Beauty in every form, should be safe, for both practitioner and client"
“Good makeup application is a craft – safe application is the future”
“From traditional to modern technology, cosmetics should be used with health and safety in mind”
Hygiene Matters - New E-zine Launched
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iMakeupMatters Insurance for Makeup Artists Launches
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MUSE London & Illamasqua Ice Queen Event
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SBA Introduces London MUSE students to "Safe Beauty"
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About the SBA
 Welcome to the Safe Beauty Association. Our vision is simple – to bring about change for good by leading the way for a new professional standard for the makeup and beauty industry. OUR VISION Let’s change the unacceptable face... |
 The face of the beauty industry hides an ugly truth. Cross-contamination. Infection. Brushes and tools that transmit micro-organisms from person to person, brush to face, face to product, product to brush, skin to skin via bacteria, viruses and fungal spores. Con... |
 The Hidden Truth, Safe Beauty Campaign will highlight the consequences of bad hygiene whilst encouraging and supporting positive change with simple steps. Antonia Hawke, Founder and Chief Executive of the SBA explains: “We know that changing the unacceptable fa... |
More ArticlesWhat is Safe Beauty?
 “To deliver a professional product or service that respects the health and hygiene of customers to the highest levels achievable.” You expect a dentist to wear gloves; you would be horrified if your doctor didn’t open a fresh, sealed syringe to take blood.... |
 Cross-contamination & double dipping - Infection and disease caused by poor hygiene and cross-contamination within the beauty and cosmetics industries is an issue that is often ignored and simply dismissed. ... |
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